Our Brand came from 28 years experience in the Fire Service of Cleveland's Eastside, Always looking on what works and what doesn't on an everyday situation. I always asked myself if I was to make this how would I make it better. I would spend countless hours and money on figuring out how I could improve the item, sometimes making a better item and sometimes failing. The failing portion made me go after it much more and to eventually master the product to what my expectations would be.The Branding of the name Black Lab was the LOVE that my son has for his dogs over the last 12 years. That is how Black Lab Leather Co. was started. Currently the CEO of Black Lab Leather is BEAR. (RIP Cody, Gunner)